Reinvigorating the corporate safety observation program across Noble Drilling's workforce

Product: BBSS™

Client: Noble Drilling

When: 2020

Scope: Digital solution combining artificial intelligence (AI) and machine learning (ML), optimising the safety observation program across a global fleet.

Fennex product deployed: BBSS™

30%

increased engagement

70%

reduced program cost

43%

reduction in incident rate

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"Having such an innovative tool that works for our offshore teams, customers and contractors is a significant asset and an advantage for any high-hazard industry."

New noble

HSE Director

Noble Drilling

We implemented a platform to fully digitise and automate the safety observation processes across Noble Drilling's global fleet

Through successful collaboration with Noble Corporation, Fennex developed an industry-first cloud-based digital solution (Behaviour Based Safety Solution, BBSS™), combining advanced AI and ML technologies to optimise the safety observation program across a global offshore fleet.

The previous, inefficient workflow involving manual entries from paper cards and time-lagging forms and reports was transformed into an efficient, automated system - with real- time analytics and live transparent dashboards of critical safety indicators to aid decision making and improve operational performance.

Improved safety culture

Increased efficiencies 

Reduced environmental impact

The challenges faced

Behavioural based safety observation programs are designed to improve workplace safety culture by encouraging employees to practice safe behaviour, whilst recognising and mitigating risks. However, Noble was experiencing the following challenges:
 

  • Existing methods to execute the safety observation program were becoming increasingly burdensome, time-consuming and inefficient
  • There was an over-reliance on data collection via paper cards, with manual entries to generate reports and spreadsheets that were then stored and shared for updates and analysis
  • The above was turning most safety data trends into lagging indicators
     

The Noble team identified an opportunity to leverage digital technology to optimise the safety observation program across its offshore and onshore locations, however, no appropriate solution was readily available. 

The Fennex solution

Through successful collaboration with the Noble Corporation IT and HSE teams, Fennex specialists developed a cloud-based intuitive digital solution, leveraging AI and ML technology to fully digitise and automate the safety observation process across their global fleet, delivering a powerful central platform to easily capture, track, report and analyse critical safety trends.

To allow for varying levels of digital readiness across a diverse global workforce, the BBSS™ solution uniquely combines physical and digital forms of safety observation inputs into an automated live streaming cloud data platform; via mobile apps using smartphone or tablet, web-based access from PC and paper-based cards - providing the foundations of an all-inclusive solution. By scanning the QR code unique to the location or offshore installation, all employees, including customers and third parties, can submit a safety observation through a secure access using a mobile tool in seconds. 

All mobile apps are designed with offline capabilities, so at-risk or unsafe conditions can be reported anywhere at any time. Additionally, paper cards were designed for automated digital conversion using unsupervised ML algorithms, ensuring full adoption and seamless global deployment, regardless of digital readiness or location of operations.


To unlock further collaboration capabilities, BBSS™ is designed to digest safety observation inputs in the user’s first language before translating to English from 30+ languages, creating a powerful safety reporting tool across international teams, helping to reduce cultural barriers and maximise engagement.

Trusted by leadersd Burnt orange

A central platform to easily capture, track, report and analyse critical safety trends

Trusted by leadersd Burnt orange

Real-time analytics and live transparent dashboards detailing critical safety trends and indicators

Trusted by leadersd Burnt orange

Ability to submit a safety observation through a secure access using a mobile tool in seconds

Trusted by leadersd Burnt orange

A unique combination of physical and digital forms of safety observation inputs into an automated live streaming cloud data platform

Results achieved

In just 12 weeks, BBSS™ was developed and successfully deployed across 20 offshore assets, reinvigorating the corporate safety observation program across Noble’s workforce, transforming its global operational visibility with real-time analytics and live transparent dashboards detailing critical safety trends and indicators. 

Hailed as ground-breaking by the Noble team, the BBSS™ digital solution ticked crucial boxes in improving safety culture, delivering significant efficiencies and reducing environmental impact:

  • Engagement: Boosted participation in safety reporting by 30%
  • Speed: Data and analysis enables deeper insights, leading to quicker decision making to mitigate risks and prevent hazards.
  • Sustainability: 500,000 paper cards eliminated each year.
  • Efficiency: Cut program overall cost by 70%, and saved 15,000-man hours each year
Sam Croft

Discover BBSS™

A data-driven, AI-powered safety observation and reporting solution that captures, tracks and analyses workforce safety to prevent incidents before they occur

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