World Class Marketing Made Simple

Customer Relationship Management (CRM) is usually referred to as a system/tool which digitises processes and automates tasks. CRM is, however, more than that. It is a combination of people, processes and technology working together in order to better understand customers and build a lasting relationship between them and a company.

There are 4 primary areas in a CRM software solution. Strategic, Operational, Analytical, Collaborative.

  • Strategic – focuses on adapting the business to best fit in with the customer.
  • Operational – This type of solution presents the company with a dashboard where they are presented with a summary of all relevant and key information. I.e. Sales, Marketing, Service automation for each client the company may have.
  • Analytical – focused on analysing data collected from customers, improving the ability to support customers.
  • Collaborative – including third party providers in the solution in order to obtain their knowledge in terms of future marketing.

Fennex’s CRM / Marketing solution applies the latest technology to the management of a company’s marketing and sales activities covering all of the primary areas. The overall focus of our application is to provide you with better marketing intelligence to make better and easier decisions.

Benefits

  • Global Market data loads directly to your solutions
  • Auto-generation of your opportunities (to accept or reject) – no manually enter data
  • Live Dynamic Reports and Dashboards
  • Transparency across ALL known opportunities, fixtures, contracts worldwide
  • Transparency across your active opportunities, prequels, bids, contracts worldwide
  • Access work from anywhere
  • Shared workspace with team members
  • Easy to use forms – custom built to suit your needs

  • Ability to react swiftly, and make informed decisions
  • Assess opportunities with ease include operator and competitor data
  • Review Operators data (Past, present and future rig activities)
  • Review Competition data (Past, Present, Future workload)
  • Weekly dashboard & reports – drive effective weekly department meetings
  • Board Level Reports – set and continuously LIVE
  • Time back on your plate
  • Reduced emails

  • No more excel hell
  • No more manual creation of ANY reports
  • Lead qualification
  • Needs identification
  • Development of specifications
  • Proposal generation
  • Proposal presentation
  • Handling objections
  • Closing the sale

Request further info “CRM”