World Class Marketing Made Simple
Customer Relationship Management (CRM) is usually referred to as a system/tool which digitises processes and automates tasks. CRM is, however, more than that. It is a combination of people, processes and technology working together in order to better understand customers and build a lasting relationship between them and a company.
There are 4 primary areas in a CRM software solution. Strategic, Operational, Analytical, Collaborative.
- Strategic – focuses on adapting the business to best fit in with the customer.
- Operational – This type of solution presents the company with a dashboard where they are presented with a summary of all relevant and key information. I.e. Sales, Marketing, Service automation for each client the company may have.
- Analytical – focused on analysing data collected from customers, improving the ability to support customers.
- Collaborative – including third party providers in the solution in order to obtain their knowledge in terms of future marketing.
Fennex’s CRM / Marketing solution applies the latest technology to the management of a company’s marketing and sales activities covering all of the primary areas. The overall focus of our application is to provide you with better marketing intelligence to make better and easier decisions.